Looking at the Nintendo Switch 2 Launch Through the Lens of History

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Looking at the Nintendo Switch 2 Launch Through the Lens of History

Whether you’re a diehard fan, casual gamer, or somewhere in between, it’s difficult to deny that the lead up to the June 2025 launch of the Nintendo Switch 2 has been controversial. The original Switch achieved massive success for being an underpowered-yet-affordable alternative to the polygon-pushing powerhouses that Sony and Microsoft were purveying. This enabled Nintendo to carve out a lucrative market all its own—a coveted combination of taste-making hardcore gamers and family-focused consumers that craved entertainment suitable for all ages.

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How Cultural Authenticity Powered Japan’s Global Gaming Resurgence

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How Cultural Authenticity Powered Japan’s Global Gaming Resurgence

The global video game market is poised to expand to a staggering $257 billion in 2023, according to PwC’s Global Entertainment and Media Outlook 2022-26. For perspective, that’s more than 5.5 times the size of the global cinema industry. On track to exceed $321 billion in 2026, gaming shows no signs of slowing down.

In this article, the English version of 日本のゲーム産業はグローバルでどう輝くのか, Saga Consulting contributor Shiho Baisho extracts my thoughts on Japan’s place in the global business behemoth that is the video game industry. Japan’s story unfolds just like the narrative to your favorite role-playing game, complete with triumphs, defeats, and hope for the future. Join us as we explore the successes, failures, and limitless potential of Japanese gaming on the global stage.

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