Looking at the Nintendo Switch 2 Launch Through the Lens of History

Looking at the Nintendo Switch 2 Launch Through the Lens of History

Whether you’re a diehard fan, casual gamer, or somewhere in between, it’s difficult to deny that the lead up to the June 2025 launch of the Nintendo Switch 2 has been controversial. The original Switch achieved massive success for being an underpowered-yet-affordable alternative to the polygon-pushing powerhouses that Sony and Microsoft were purveying.

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How Cultural Authenticity Powered Japan’s Global Gaming Resurgence

How Cultural Authenticity Powered Japan’s Global Gaming Resurgence

The global video game market is poised to expand to a staggering $257 billion in 2023, according to PwC’s Global Entertainment and Media Outlook 2022-26. For perspective, that’s more than 5.5 times the size of the global cinema industry. On track to exceed $321 billion in 2026, gaming shows no signs of slowing down.

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